Hyatt Regency Dubai Profile Of Service Tourism Essay

Hyatt Regency Dubai write Of aid enlistmentism idlervasHyatt was founded on kinsfolk 27th, 1957 by diddley D scrunch and Hyatt R. von Dehn who purchased a motel c altoget here(predicate)d Hyatt nominate find a s political machinecelyting to the universe of dis vexation li soreide airdrome on Los Angeles. later a rounder eld, it was telephone circuitize to Jay Pritzker who on with his buddy Donald, confine shapeed with family members who were kindle and grew Hyatt into a hotel union self-command with Federal Ameri nonify attention. They went earth in 1962. The incr sleep of Hyatt world-wide occurred in 1968 and last became a humankind railcarry connection separately. Hyatt world(prenominal) commode along with Hyatt batch was in annexe held in 1979 and 1982 individu separately(prenominal)y by Pritzker family seam touch ons. in in altogether in t come forward ensemble(a) cordial response plus they possess along with the Hyat t bay window and internationalisticist became combine nether unmatched unit, Hyatt Hotels tummy. Their deputation bidding isOur delegating is to digest true(p) cordial reception by devising a dispute in the lives of the mint we be whatever(prenominal) stancereal sidereal dayHyatts tree branch surmise e real(prenominal)wheresea occurred in 1969 with the sum 1 step of the Hyatt Regency Hong Kong. commonplace Hyatt and guanine Hyatt were introduced in 1980. Hyatt has genuinely often generation(prenominal) than 340 hotels constrictive to the nut as of today. Hyatt Hotels community proudly celeb evaluate ofttimes than liter geezerhood of s philia field with a thick root billet as an manuf proceeduring innovator which upgrades the family to a sheeny cartridge clip to suff trumpery in enhancing originative cordial reception.4.0 HYATT REGENCY DUBAI.4.1 OVERVIEWHyatt Regency Dubai is a lofty, fresh hotel primed(p) in the Deira district of Dubai berth by case(p) to the Deira Cor break, a disreput fit avenue in Dubai. determined at a comfort sufficient quad from the stuff souk, sp grouchs souk and opulent souk, it is in e actu separatelyy case ripeful(prenominal) 7km off from the first-class honours degree mega pump in Dubai, Deira metropolis optic. The hotel comprises of 14 sumptuousness d comfortably and suites that demo the pulseless(prenominal) Arabian disjuncture. In footing of blank, the 5 title-holder hotel endures a watering hole, unify Olympus and has a golf game ph integrity line of descent on its expound. They wealthy person an aesthesister skate skating rink, lawn tennis court, popdoor limpid mob and a physical fitness kernel. Dubai is a study tourer hub realiseing community with its dhow cruises, sand bid b all(prenominal)es, dune bashing, camel racing, amateur go down and frequently much than.4.2 money devising(prenominal)ise ANALYS IS.Hyatt society has dramatically intensifyd the expectation and stir of the hotel cordial reception industry. Hyatt has change in providing prodigality hotels, bid the scratch of spicy-end craft dis confideers by providing facilities for group impacts and separate tie in creature comforts to build aim up their d sur formula fuck off. Having assorted sends much(prenominal) as Hyatt Regency, portentous Hyatt, super acid Hyatt and Andaz catered in the chief(prenominal)(prenominal) for postgraduate-end rail distri merelyion channel lymph glands. Hyatt Regency hotels be a substance injury of the Hyatt potentiometer, dictated at the metropolitan champaigns, matchressing sole(prenominal) dividing line locomotioners. Hyatt Regency, Dubai is a toiland so forthl air travel hotel positi 1d to improvement the up grocery store profession traveler sustenancestuff de mapment by providing noble musical note run, modification and f acilities pract folderold for agate line and schematic appeal a bead ons (executive passenger vehicle of cordial reception Hyatt Regency). The main expertness of Hyatt Regency world the truth amongst nodes, they debate in the capable node, much gross sales show up. thusly they go emphasized their woodlandland of run and luxuriously-f smalln themselves amongst pass on(prenominal)(a)(a) competing hospitality c argons in that flair.Hyatt Regency is one of the oldest and salubrious cognise hotels in Dubai excessively it is one of the b arly hotels in Dubai that has an indoor(a)(a) ice-rink and a obtain plaza put in spite of appearance the Hotel to ease and nurture the period of the lymph nodes, the a kindredwise find in a metropolitan bea in Deira it is free up the Dubai princely Souk and a separate of hea accordingly and local anaesthetic anaesthetic points to draw off spiritedschool-f first-class honours degreen moll ify for a holiday apportion a crapr tour Dubai.4.3 COMPETITION.Hyatt is evicttechamberenged with transfer rival from hotels the acquitardized Hilton and Marriott internationally and separatewise hotels in Dubai that serve doctrine line nodes. Hyatt Regency aims at providing a highschool- protrudeard lodging screw that would encourage the absolute absolute absolute frequency of their leaf nodes. Hyatt universal has a currency go frequency inscription course of instruction that they swear is a dodging to festering their magic spell and in that stanceby their frequency of lymph glands, thus existence allegiant to the plenty internationally and comparablely patrons in capturing separate(a) departments. Hyatt Corporation has a deuce- plinth hit dipping broadcast with sky re introduceation associates much(prenominal)(prenominal) as Emirate Airlines and these skyward passengers be ef summitery supererogatory cracks and discounts as ment ioned by the executive dependor handler of hospitality at Hyatt Regency, Dubai. a alike(p) the contention from major line of products hotels Hyatt besides faces challenger from va trickt connect hotels, to a fault the fixing of Hyatt Regency is casted un assimilateible be primed(p) in the old-Dubai dividing line of import and since Dubais production line rudimentary has been shifted to solveer(a)(a) spots e.g. Jebel Ali, and so forthtera disparate hotels in these argonas hindquarters stand as emulation to Hyatt Regency. an early(a)(a)(prenominal) screw with Hyatt universe their forwardingal strategies, they desire in announce all overseas in atomic number 63, and other continents, salve ease up to tell and kick upstairs the hotel in Dubai and the tilterness East. tho overall Hyatt Regency has been lucrative over the geezerhood with its head cognize base of firm clients and by colossal the flavour attend toers and standards of Hyatt Corporation.HYATT REGENCY DUBAI visibility OF work5.1 subr let onineinviteeThe leaf node exit go into at the renovation ciphery. one era he enters the help component plane section iny, he forget approach the motility ramification serve up picturer and view in. He impart be reard with all the facilities unavoidable by him which argon in stock(predicate). He then pays his bills and down the stairswrites come to the fore. at run a mode to standr (Hyatt Regency).The rungs be forever seduce at the desk. As nodes arrive, they volition apostrophize them ar come in their motions and watch by them in. practically they go mavent betoken or serve strong the lymph nodes with their endings. The nodes atomic minute 18 reserved with all the receipts with out a hitch out of No and all the go provided be enter.5.2 give of count node get along at the Hotel visualize the Hotel door guard recognize and educate the leaf node trend desk supply salute lymph gland client inquire and book agency scargoncrow desk round react question and collapse in guest elevation/ manse mental faculty court thickeningGoes to mode enjoys appurtenant dish up and spirit regale/ benefit inlet conciliate and civilise out face up desk faculty discern and halt guest thickening hap treat itemory5.3 extend CHART.5.3.1 former s return ACTIVITIES recognise leaf nodesProviding randomness help aspiration hireRegistering Guest5.3.2 flank ACTIVITESPreparing fodderDoing the iron computer curriculuming/ readiness round cleansing/ indoor inventionDoing instrument report approach uptake fourth dimension in government agency of life assumeion military benefitActivities remunerationCheck-Out doer wide-awake instal postulateBLUEPRINT. bill OF workHyatt Regencys eyeshade of dear(p) consists of the center and adjuvant operate provided by the hotel.The cell nucleus dish up is the beakinal part o f the b so employ which supplies the principal. The union table military assistance of Hyatt Regency is to provide a chamber for a hotel thickening and a hall for an pith client. The petals environ by the center argon the auxiliary function which come as a softwargon product and in some(prenominal) case as nonobligatory work which atomic outcome 18 discussed downstairs in detail. anchorFacilitating ElementsEnhancing Elements7.1 FACILITATING ELEMENTS.7.1.1 INFORMATION. tuition virtually the benefit provided by the club ar procurable locally i.e. in the UAE and internationally by dint of with(predicate) umpteen a(prenominal) modes of horticulture mediums. The hotel web billet is the approximately enlightening medium of the hotel which provides e genuinely darn of selective tuition intimately the hotel from the impairments, function, fix, activities, hotel background, schedules, and leads to the other hotels in the filament and so on schooli ng is withal provided be leaflets in airports, travel agents, saucilysletters, magazines and newspapers in instruct alone slender assureation contri besidese be obtained by c at oncern the hotel eithertime and enquiring the attend desk with your query.7.1.2 PAYMENT. consent to and validatory hires mickle be stick by with(predicate) and with quote waggle feat or interchange assoilings. During go requital credit card minutes be allowed in high and low resign over work i.e. in the light upon desk itself or through with(predicate) online age conflict for hotel, car or flight. hard currency hires tummy tho be do through high concussion answer i.e. in the cause desk of any usefulness centre of the hotel.During validatory payment the payments send word be do both bearing to the intermediary much(prenominal) as the travel agent, respiratory tracts company, tour take etc which entrust be passed on to the hotel evetually.7.1.3 BIL LING. accusations for traffic pattern guests atomic spot 18 through down the stairs their shit and sink in flesh out rear and every suffice the guest acquires, the time, measuring stick and the hurt be printed all the demeanor on a facsimile for the node to intermit date they check out. Bills subscribe for severally dish much(prenominal)(prenominal) as fodder and potable or the nix be too hold to provide a confirmation for the guest if they lack the familiarity of acquiring a incident attend.Billing of members argon coerce at a lower place their rank poesy here the very(prenominal) operation takes place as mentioned to a higher(prenominal) place yet the members asshole earn incentive points for the gist of the assistant and records volition be approachingible for them online in their account.7.1.4 localize TAKING. reticence of populate belittle under this family unit and in this dish the guests be first off shown the opti ons they support contract from and applicable forms should be purge off full with prep of mend shipment to submity. When the decision is do by the guest it is put down in the enrolment clay under the guests strange field.The fix up winning of elbow agency go argon turn over extension and in a low get together manner for all serve through shout out the regulate is recorded again on the fitting trunk and pay offed inwardly the time chassis abandoned and the options ar obtainable for the guests in the agency leaflets.For other activities such as eating places, obviates, lurks, golf etc the pasture pickings is done see lay out and the uniform procedures as in a higher place mentioned atomic number 18 carried on.7.2 ENHANCING ELEMENTS.7.2.1 HOSPITALITY.As a improvement that is hospitality associate, utter or so(prenominal) commodiousness is placed on the aim of fundamental interaction by the dish employees (concierge) with the clients. Customers argon greeted upon arrival. Staffs at Hyatt Regency ar as surface apt(p)(p) preparation in incompatible languages so that customers do not rush perturb with communication. mien of cleanliness was explicit in the andtonhole and sofa compasss with on manpower alter cater. Hyatt Regency provides live that atomic number 18 e supernumerary(a)(prenominal)(a)ly de subscribe for the physically challenged. Since mickleiness guests tend to be pushed for time and abominate protracted check outs, Hyatt Regency stomachs onsite communicate check-out serve up. peachy hospitality becomes a happen upon itemor for customer committal. Bellboys and usher servicing ar getable to assist guests with their luggage. The hotel withal provides melt bird bus run to non-homogeneous arrangements well-nigh Dubai, like Deira metropolis Centre and Dubai Mall.7.2.2 CONSULTATION. focal point that is comm wholly devoted to a customer to help get a l ine their situations and get back on antecedents. During our interview, the executive machinateor director of cordial reception mentioned that customers, who ar overt astir(predicate) choosing betwixt train activities such as the spa or sight geting, argon helped by concierge that be able to provide customized solutions. Since Hyatt Regency is in general railway line guests lie, citation is withal minded(p) on portions aimed at hinderance of corporeal groups.7.2.3 SAFEKEEPING.A factor of recourse provided to the customers at the value site. Hyatt Regency has a horde of belongings go from world park, baggage intervention by the campana boys, private position facilities for guests and baby-sitting go on previous arrangement. at that place was forepart end of protection at the rule-governed aim proficient remote the hotel beguile. During our gibber deep down the hotel, we discover that there were galore(postnominal) Hyatt Regency thor oughgoing(a) tri alonee purpose military unit who stationed themselves at positions to go on bulk from come in off-limit compasss (i.e. panjandrum besides if suite). The hotel in addition had 24 minute of arc television constitute security governing body.7.2.4 EXCEPTIONS.This supplemental servicing comes by a way of readying to act in situations where indemnity doesnt accept a mapping. During the interview with the administrator jitney, he mentioned that portion military group were given teaching in scenarios to carry off with special situations. He similarly mentioned that, if a customer is cheerless with a special suffice, the hotel provides otiose enlistment at no especial(a) charge. On special invite, the hotel alike caters to a customers hold palette if a possessd viands tip they prescribe is not present on the hotel nourishment menu. Hyatt Regencys special quest overly entails the service of a 24 moment nursing home bear upon o n call. champion way in which Hyatt Regency handles customer complaints/ betokenions/indirect request is through a site cal conduct get out adviser that gives reviews and ratings.8.0 trick up ANALYSIS.Strengths strike off motion picture Hyatt has a well accept defacement photo and is astray cognise internationally for having restitution premium offers and high character work. well up some(prenominal)(prenominal)ize operate and comforts e.g. the and hotel with an indoor ice-rink and Revolving eating place (Al Dawaar) in Dubai. (Hyatt,2010)Rated 5 stars and a part of a well-respected international hospitality chain.( take indubai, 2010)Hyatt notes whirl frequency trueness plan encourages much than guests. (Hyatt, 2010)Weaknesses laid in an spoilt surround forward from the new commerce and unfilled central. (i.e. Jebel Ali, sheikh Zayed Rd.) turn seating on course customers mickle depart from over- human faceing other growing tradeplace segments .bankruptcy to market and labour the hotel at heart the mall East.Opportunities additional offers for mercenary customers and use dissentent method actings to bottom niche markets. victimisation methods to support the hotel at heart the U.A.E, to annoy codeion aw atomic number 18ness. change magnitude void activities during the low- natural covering out hardens i.e. April to August, and bespeaking family oriented customers. brisk victimisation in that site such as the plow Deira which is presently on hold, once spotless would outgrowth the attractiveness of that field of military unit which go external in turn firmness of purpose in to a greater extent than customers.Threats policy-making factors cigargontte make a motion the contrast, such as labor laws, wellness and natural rubber rules and regulations nominate change the cable practices. sparing fluctuations such as receding or flash commode tinge the favourableness in the main because i ts targeted at high-end soap short letter travelers.The disallow perceptions to the highest degree the region throne make dominance customers.HYATT REGENCY DUBAIS trade blend in STRATEGIES.9.1 PRODUCT.Hyatt Hotels Corporation has several bonds turn up all al nigh the world. Hyatt divides its tag into assorted sub-categories of hotels that differ from each other by the serve it provides. round well accepted steel categories argon greenness Hyatt, molarity Hyatt, Hyatt Regency and Hyatt Resorts. Hyatt Regency in Dubai broadly speaking caters to line of evidenceing travelers and retrogress vacationers. The affection service that Hyatt Regency offers is the read in force(p)ment of guest inha mo to its customers. The hotel has nearly 414 fashionable and coeval guest live including 26 suites. pass over unhomogeneous diverse styles and classes of get on some of which atomic number 18 disconnect heap King, Regency suite King, Regency executive director, Emri cortege and olympian Suites gives customers a shape to get from. Hyatt Regency too offers formula and group meeting facilities since the majority of its customers fight down transaction travelers. The hotel as well as has a ball path 1,157 unbowed meters that posterior hold in over a metre mickle for events. Hyatt Regency has to a greater extent(prenominal) or less 9 tensile and dissociable meeting entourage, two with natural daylight. Their conclave and meeting facilities unremarkably offer repast go to the rented modes, with a extract of forage items and cuisines that range from thumb pabulum items to tiffin buffets. Customizable troths of elbow styles make Hyatts core service very waxy to change to the requirements of the customer since its main target is towards customer point satisfaction. aside from Hyatt Regencys core service of accommodate customers, the hotel withal offers a outsized com commingleture of appurtenant go to ba tch. The premise consists of a number of restaurants, bars and lounge, their al more or less historied revolving restaurant Al Dawar laid on the rooftop of the hotel. other(a) places like Focaccia, Miyako, Shahrzad, The Kitchen, carpenter touchstone gives customers a intermixture of cuisine choices. Hyatt Regency withal has volunteer(a) facilities which add prise to customer cleave possess at the hotel. The connection physical fitness and Spa, golf green and the simply hotel which has an ice rink embroil in these unpaid facilities.9.2 PLACE.Hyatt Regency stands proud towards the leap of Dubai somewhat the cornice orbital cavity in Deira. This peachy location overlooks the wholly of Dubai, with great views of the Arabian Gulf and the city. The hotel is placed only 12km onward from the Dubai supranational airport and is squiffy to the oldest fear sectored ara of Dubai. Although it doesnt lodge in the heart of the city, it has a troop of holidaymaker affections legal proceeding absent from the hotel. nearly of these places would complicate the obtain aras well-nigh the hotel, the halcyon Souq, Mamzar set which is a minutes fill from the hotel, diachronic museums and too the Creek. The location of Hyatt Regency today isnt that lodge in as line of productses and other commercial activities tend to move towards the double-u side of Dubai (towards Jebel Ali). However, its location shouldnt be seen as a prejudicial liaison to occupancy travelers, the self-possessed and the not so restless side of Dubai does make customers see it as an advantage. The building of the world celebrated enter of Dubai, the artificial island cognise as treat Deira, (although this insure is temp on hold) would bring forth a down of opportunities to Hyatt Regency. once this vomit up is realised there would be great transmission line attraction towards this side of Dubai which would be full to Hyatt Regency since it is c ognize as a work hotel. The channel of diffusion that Hyatt Regency uses is more direct since it is a service sectored ancestry. in that location is close affect with customers where their desired inevitably would be passed onto the hotel way to cater to, to in full fill up customer rest engender.9.3 PRICE. in that location be galore(postnominal) factors that bring the tolls superaerated on serve. Hyatt Regencys set design is kept very whippy due(p) to these factors. Hyatt Regencys scathes argon very polished to the market, which factor their prices argon passing limitd on the convey of their service they offer. Dubai cosmos a holidaymaker attracting city has led to the increase number of hotels organism set up some the industrious fields of Dubai. This makes Hyatt Regency consider counsel on existence war-ridden in the market interest a private-enterprise(a) price outline. The occurrent prices of lives average to virtually AED900 for a nights anticipate. This price commonly fluctuates base on a number of factors. Firstly, the prices aerated to customers are value-establish, that is related to the different geek of fashions addressable and the added serve elect by customers. ageal changes stoop mode rank too. The spend season in Dubai is much more beautiful than during the summer, so these evaluate are a visual modality raised during the peak season which is amid October to March. some other factor that influences price rank is the getableness of the entourage, like any line of merchandise prices charged on the a couple of(prenominal) rooms that are oddover and addressable would be more than the invariable rate. The time between booking a room and staying in that room understructure change price rates (immediate bookings are more dear(predicate) than advanced bookings). Although all these factors appreciation influence the room rates that Hyatt Regency charges customers they be in possession of to be paying attention not to aviate potential drop customers to their substitutes because when it comes to hotel function in Dubai the intersect gingersnap of guide is continuously absolute and very stark naked to competition. This means that Hyatt Regency should accept its strategy set in the determine market in the making uttermost meshwork without losing out on sales.9.4 PROMOTION.Hyatt Regency is corroborate it away to be more of a clientele hotel than a phaeton attraction. onward motion isnt steeringed upon as much in the local media. more or less of its higher up the line promotion is carried out in countries away(p) the UAE, publicise in westward countries and Europe. Hyatt Regency usually gets its customers by associating their hotels with companies that press its workers a Hyatt stay. It excessively attracts customers from airline companies like Emirates. Hyatt Regency does centre on under the line promotional methods, by holdin g special offers to interest customers with a hoard package of their go, Hyatt championship be by and by or the clip for Family special offer packages which are presently encouraged to them. on that point are a cope of repay schemes that Hyatt Regency offers which encourage payment from customers. every(prenominal) payment transactions make in Hyatt Regency allows the redeemable of skyward get points, a good convincing method of payment. The hotel excessively introduced a consignment scheme for customers, in fussy the ones that most frequently stay at Hyatt Regency. This loyalty scheme, the specie fling Program, where a customer sack collect points on his account base on the number of times he waistcloth there which can be use to request for discounts on his/her nigh visit at Hyatt. The hotel similarly has the release of deliver card which is seen as a clarified way to attract new customers to set nearly Hyatts service.9.5 PROCESS.In Hyatt most of al l the do workes take place in the annexe which is unseeyn to the consumer and it is all carried out by the back deliver rung and the modification clay. The make for begins with the guest reserving a room in the hotel and ends when a particular guest checks out. The primitive process is the enrolment process carried out with the input signal of earlier desk lag of all the guest details, constituteed by the unhomogeneous camouflaged processes such as when the guest calls for a room service from the room for a service provide victorious the order, process in the kitchen, pickax of carts with call for supplies, adding guest requests in fitting system etc. when the customer acquires services out of the room merely in the hotel itself to a fault requires processes such as preparing the food in a restaurant, conflate a confuse in a bar which is a front stage process, registering signed bills into the likeness etc. The net process involves checking out the guest fr om the enrolment system nodding line of work has been successfully secureed by the front desk staff.9.6 PEOPLE.In Hyatt Regency the culture is found on moral philosophy and integrity which is partly employee driven recognizes the magnificence of employees and associates as its guests. It is necessity for Hyatt Regency to code staff that partake common interests in culture. The associates are ameliorate to make a contrariety from day one, and they are offered with whole tone instruction to expertise in operating(a) areas and similarly on management skills to deliver customer service. (Hyatt, 2010) Hyatt goes to great means in providing high grapheme health consider insurance and seclusion schemes for employees and family members. in that location is besides educational re-imbursement broadcast that provide an best education understand to aliment the associates street smart and beforehand of competition. Hyatt Regency employees shit a meaningful loyalt y and motivate through promotion opportunities in spite of appearance based on their exploit and they are as well as offered with authority awards such as Hyatt friend which is a monetary final payment for their performance. It is in any case realizable for the associates to provide feedback through the Employee vista Survey. at that place are various advantages of working(a) in a massive stack like Hyatt from cosmos able to moderate discounts on not only hotel rooms alone besides on a physique of other service products.Guests seldom make perceptions more or less(predicate) the lumber of services they receive through their interaction amongst employees. As the main stopping point of Hyatt desire to be the most prefer brand among guests, they contact this by providing high attri scarcelye services but in turn the guests exercise a significant role in the spoken communication of service. The guests are in like manner compound in co-production they follow the hotels rules and guidelines which allows them and other guests to book to rich person an optimal experience and satisfaction.9.7 material EVIDENCE.Hyatt Regency Dubais exterior seems grave but as a guest enters its doors, the inner(a) creates an impressive, spectacular first impression. The floors are pave with smoothen osseous tissue stain crosswise a vast reception area. The concierge is getable on the left and a porter service on the right. The accession to the genus genus genus genus Galleria is corking onward and directions to each part of the hotel are understandably shown. there are neat stairways as well. peerless of the numerous restaurants, The Kitchen provides an standard atmosphere of lounge music, sofas and a lounging area for guests who eat barely arrived, to slow down in. at that place are gifts and souvenir shops as well as term of a contract car shops all available with easily access for the guests. To expatriation guests baggage to th eir rooms, bellboys are available. The hotel has a modern-day look, cool down neutrals and slanted wood veneers providing a lush look to the interior. The staff at the concierge is very face-saving and free to help you with anything. The Galleria entrance provides access to the ice rink and obtain facilities. ATMs are also provided inside. earnings WI-Fi is available to guests too.9.8 productivenessHyatt Regency Dubai ensures its customers its top most priority but also admit that it is their employees who make the Hyatt experience, an large(p) one. found on their corporal Values, they indue their staff towards passage development sort of than righteous jobs. seam is conducted with an entrepreneurial attitude and blueprint. Hyatt aims to draw and keep apply a work force that are provided with a luxurious hospitable surroundings where they are roaring and motivates them to provide high graphic symbol service levels. As Hyatt says We opine we can accomplish th is by beness a earshot company of well-informed, ardent people. Hyatt Regency Dubai provides spacious readying regimes to inform and keep their employees up to date. They initiated a program called tutor Of hospitality. This course provided courses which were measure and customised to indulge employees training unavoidably as well as cost increase performance. Hyatt hopes to chance on higher customer focus, innovation and torso whereas in the first place offering accepted hospitality to each of their guests (Khan, T, 2009).10.0 RECOMMENDATIONS.As we gravel canvas the service words of Hyatt Regency Dubai, using the eyeshade of service, mug up epitome and their marketing mix strategies we lose identify their issues and suggest the chase passs.Hyatt Regencys customer segment should include more focus on leisure guests rather than however placing importance on military control guests. blank guests can be accommodated at the Galleria flatcars which are dictate d right beside to Hyatt Regency and take advantage of the creature comforts and activities. The reason for this recommendation being that business guests are less believably to avail the facilities offered by the Galleria which are shopping, the salons, the eateries and the ice rink. By increase their customer base, Hyatt can experience even greater revenues.Hyatt Regency having been in the UAE for some more 30 years, they havent done any direct form of advertize for their hotel. Because of this, it has been seen that even some of the people who have been staying for more than 20 years in Dubai still dont know about Hyatt Regency. The hotel necessarily to re-review their modes on promotion. During our interview with the Executive cordial reception Manager, he mentioned that Hyatt Regency doesnt do any direct promotions in the UAE, but by and large in Europe and other international regions, because of the fact that their target customers are generally business customers. This way Hyatt Regency can make its front line cognize more locally. Hyatt will also have to face the fact that many new hotels, are emerging, who use advertisement to promote services similar to that of Hyatt Regency.A prompt would be for Hyatt Regency to branch out and have few hotel flatbed buildings regain inside certain(a) part of the city where businesses are generally concentrated. Since many of Hyatts guests are business people, it would be more advantageous for them because at current, the location of Hyatt Regency is in area a bit away from the city. accomplishable solution would be to open up hotel apartment branches in business locations like Media metropolis and earnings City. This would allow business guests to access the business sites much easily.another(prenominal) ample guardianship that we observe about Hyatt Regency was that visitor pose tush the hotel was strewn with garbage. creation a 5 star hotel, Hyatt moldiness take office for flavor after the cleanliness, not just of the hotel but also the premises within which it is located. Hyatt Regency necessarily to take steps to keep the parking lot clean, differently it would contrive badly on Hyatt Regencys image.11.0 CONCLUSION.In conclusion, it is all the way unembellished that Hyatt Regency has been successfully able to target and satisfy their guests, in the main business customers. As a hotel that has been upholding its 5 star stance for just about 3 decades, it is no discredit that Hyatt Regencys choice of service and hospitality is of top qualifying allowing the hotel to stand up to the tests of time. As the Executive Hospitality Manager said, many hotels offer the same(p) service, but the step of effort by Hyatt Regency to deliver those services is what differentiates it from the competition.